Landing Page Watch – Part III: Wire.im, TellSpec, DraftKings, & Bitcoinity

Landing Page Watch, Part III - Conversion Optimization Strategy

This is Part III of our Landing Page Watch. We keep a watchful eye on startups featured in the news and then select several of them for a quick landing page critique. For each one, we'll share some potential conversion optimization strategies worthy of testing. Today our featured landing pages have varying design approaches and qualities. ...

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Your Pay Per Click Wishing Well is Dry

Don

Are you a shareholder in Google? If you’re not using conversion optimization for your landing pages, you should consider investing in the pay per click leader. PPC advertising is hugely profitable – thanks to the billions of dollars businesses are sinking into it to drive traffic to our websites. But… Paying for Pay Per Click ads on any ...

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Is Obamacare’s Healthcare.gov Landing Page Ready to Convert?

Healthcare.gov - Obamacare Marketplace Website

The launch of the healthcare.gov website in the United States on October 1st poured gasoline onto an already flaming political hotbed. The site launched as a part of the requirements of the transformative (and incredibly controversial) Obamacare legislation. By the way, we’re leaving the political debate up to the experts. But we will talking about the digital ...

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We’re Recruiting YOU as a New Landing Page Optimizer!

Can you lift conversions? We

If you are a copywriter, designer, ad expert, or digital marketer... We're recruiting you as a landing page optimizer to earn cash, get promoted, and tap into new business leads with us. All businesses want more sales, leads, sign ups, and social shares. It's our job to make sure the web visitors they send to their landing ...

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Meet Alan Saltz – Our Featured Pluralis Landing Page Optimizer

Featured Pluralis Optimizer: Alan Saltz

The Pluralis Optimizer Community has an amazing diversity of talented professionals with expertise in copywriting, design, landing pages, online ads, and conversion optimization. We would like to introduce you to one of our most talented optimizers. Thanks very much to Alan Saltz for joining us for an interview. Alan is a graduate of the Wharton School and ...

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100% Landing Page Conversion

Is 100% conversion rate possible?

We talk about increasing landing page conversion and lift. Every percentage of increased lift we can unlock is ROI for you. When our optimizers apply a new strategy to your landing page, we can find ways to make more of your traffic convert. How many more conversions? Think of it this way. The greater you understand and segment your ...

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WEBINAR: Your NEW Crowdsourced Landing Page Opportunity – Sept. 26th, 2013

Conversion Optimization Webinar

Join the Event Register & get ready for a fast paced webinar this Thursday with lots of must-have info for you. Pluralis is changing the way highly effective landing page optimization is done. And we’re creating new opportunities for you to change it with us! We’re gonna share with you how it’s done during our 30 minute webinar. ...

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Landing Page Watch – Part II: The Eye Tribe, WeatherSphere, Estimote Beacons, & The Orange Chef

Landing Page Watch - Part II

This is Part II of our Landing Page Watch. First we identify startups and businesses recently featured in the news. This week we've selected several startups featured at the TechCrunch Disrupt 2013 conference in San Francisco. Then we take these 4 startups and examine their landing pages for potential conversion optimization opportunities. Can YOU Increase Conversions? Each landing ...

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The Handcuffed Pickpocket – A Conversion Analogy

Handcuffed Pickpocket - A Conversion Optimization Analogy

Apollo Robbins is the greatest pickpocket in the world. Fortunately for those who cross paths with him, he sticks to the world of entertainment... using his mischievous arts to amaze his audiences. He still takes their stuff at will, but he always gives it back! Let's think about Apollo as landing page optimization or conversion ...

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Shaking Up Your CTA Buttons

FullContact - Shaking / Animated Call to Action button

Admit it. Come on, fess up… As conversion optimizers, we’re always looking for new factors to increase conversion rates. It looks like the good people over at FullContact (Contact Management Software) have been experimenting with an animated, shaking call to action button down below the fold. See for yourself. When you visit the FullContact site, you’ll see ...

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Is Twitter Making Some Landing Page Mistakes?

Twitter - An Uninvited Landing Page Optimization Brainstorm

Maybe a little CRO boldness is in order. Let's take one of the most popular websites in the world, and brainstorm some conversion optimization strategies. Ok, so maybe we're uninvited, but let's go full monty and take Twitter as an example. Could we actually out-convert the experts at a multi-billion dollar company? It's absolutely possible if we leverage CRO ...

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The Visitor

"The Visitor" - A Conversion Optimization Parody based on "The Raven" by Edgar Allan Poe

Horrors of a website owner who doesn't seem to get enough landing page conversions (and has not yet Optimized his Landing Page) *Based on The Raven by Edgar Allan Poe   Once upon a midnight query, while I searched for AdWords entries I could tweak or change and maybe get a better CTR While I checked my sign-up wizard, suddenly I heard ...

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Landing Page Watch: ShopAdvisor, Bloom That, Patch, Adioso & Stratasys

Landing Page Site Reviews - August 16, 2013

In our Landing Page Watch, we identify startups and businesses recently featured in the news. Then we examine their homepage for conversion optimization opportunities. Can YOU Increase Conversions? These businesses already have very professionally designed landing pages. Our goal is to brainstorm about possible ways to increase their conversions. This is exactly what happens when our Pluralis conversion ...

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Building a Better Bounce Rate

Building a Better Bounce Rate

We think of a bounce rate as a bad thing. It’s almost the antithesis of conversion. We want every visitor to follow through on our call-to-action. “Give us your email or your credit card, stat!” Obviously that’s the objective - but a wee bit oversimplified. What percentage of our visitors leave without converting? How long do we keep the average ...

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Optimizing Your Conversions = Increasing Your Profit Margins

Conversion optimization = Optimizing Ad Spending

When we think about landing page optimization, we think conversion rate. We ask ourselves “How can we get more signups, more sales, and more social shares?” However, you’re not only testing ways to rack up more conversions. Think of it from another perspective: You’re also making your ad spending more efficient. Ultimately, we want to drop our customer acquisition ...

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Conversion Copycats – Lift Sales by Landing Page Borrowing

Conversion Copycats - Lift Sales by Landing Page “Borrowing”

You don’t need a million dollar marketing budget when you can be a copycat. The startup world has the fastest evolving digital marketing of any industry. If something works, they’ll find it. FYI - Many of the most successful new startups actually do have multi-million dollar budgets to invest wisely. They recruit the brightest, most bleeding edge minds in ...

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Get Your Lift: What to Expect In Your First Landing Page Optimization Project

Pluralis conversion optimizers deliver a winning conversion rate lift

86% of companies are spending less than 15% of their marketing budget on optimization.* You can convert better. Remember: the opposite of optimization is inefficiency. Without conversion optimization for your landing pages, a percentage of all money you spend on your ads and lead generation strategies is wasted. Pluralis created a way to provide both Talent & Technology - ...

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Pluralis Just Evolved – 2 New Ways to Optimize Your Landing Page

Pluralis Conversion Optimization - Talent & Techhnology via Crowdsourcing

Since Pluralis first launched, our optimizer community has proven their expertise over and over again. Advertisers join us ready to increase your sales and lead generation. And our experts deliver lifts as high as 400%. We’re optimizers at heart... and that’s exactly why Pluralis just evolved. Our team is fully committed to finding new strategies to boost ...

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Don’t Let Your Landing Pages Get Dusty

Landing Page Testing - Always Be Testing for Conversion Optimization

“If it ain’t broke, don’t fix it”. How many times have you heard that one carelessly suggested? When it comes to conversion optimization, it’s hogwash. Your landing pages need to continually adapt and evolve. That means always be testing! If you find yourself satisfied with your conversion rate, and leave your landing page to gather dust, you ...

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Conversion Rate Optimization – 4 Ways “More is More”

"More is More" Factors for Lead Capture via Conversion Optimization

Last week we talked about The Art of Subtraction and shared 6 conversion rate optimization tips focused on the principle of “less is more”. Our optimizers know that keeping your visitors focused on the core idea - aka “The Godin Banana” - and call-to-action is essential to conversions. However, there are other ways to increase the probability ...

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